Our work flows through the design thinking process:
Empathize
to understand users through an array of research methods including interviews, intercepts, and observation
Synthesize
to insightfully summarize research, often in the form of a journey map of the current user experience, and identify opportunities
Ideate
to generate ideas ranging from intuitive to groundbreaking, and prioritize based on organizational goals and constraints
Prototype
to test, learn, and improve ideas with users to mitigate risk
Scale
by sharing research, opportunities uncovered, prioritized ideas, and a roadmap for implementation